After becoming the first Latino ambassador for the global leading online retailer boohooMAN back in December, BRYTIAGO now becomes the first Latin artist to launch a collection with the brand.
Consisting of 10 statement looks, the colour palette highlights the contrast between gentle and dynamic shades with pastels centred throughout floral pink, soft turquoise, yellow, and blue variations just to name a few.
“Fashion has always been part of my life, but I realized how important it was once I started paving my way in the music industry. I was able to express myself through it, and it became a way for me to show aspects of my personality as well. That’s why I’m so excited to partner up with a brand like boohooMAN and be able to bring you this collection that perfectly represents me, while also depicting the brand’s avant-garde style and fits,” – Brytiago.
The accompanying campaign showcasing the collection was shot on Escambron Beach and around the streets of Old San Juan, Puerto Rico, perfectly combining Latin culture, the beauty of the island, and traditional architecture together with BRYTIAGO’s cool, sleek style.
The collection is now available at boohooMAN.com, with price points ranging from £5-£55.
Brytiago is a Puerto Rican musician, rapper, and producer. He began autonomously releasing music at 21, positioning himself in the independent circuit of Puerto Rico with songs like “Mátame.” At 23 he landed a record deal, which led him to become a household name in the Caribbean with singles like “Punto G” with Darell, “Bebé Remix” with Daddy Yankee and Nicky Jam, “Netflixx” with Bad Bunny, and the star-studded “Bipolar” with Ozuna and Chris Jeday. In the last year, he’s found massive success with tracks such as “Dispo” featuring Jhay Cortez (28 million YouTube views), “Borracho” with Wisin (30 million views), “Te Fallé (Remix)” with Dalex and Lenny Tavárez (50 million views), “TIK TOK” (20 million views), and “Desnudarte” together with Jay Wheeler (54 million views) just to name a few. Brytiago has been named “Artist On The Rise” by Billboard, and has graced several Apple Music, Spotify, and TIDAL Latinx playlists.
In September 2019, Brytiago made his New York Fashion Week debut and took over Andy Hilfiger’s Artistix by Greg Polisseni show. Prior to the catwalk, the reggaetón artist had collaborated with Puma for their global Motorsport campaign, as well as Foot Action for their Hispanic Heritage Month initiative. Currently, he serves as an ambassador for global retailer boohooMAN.